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ST. Jonathan Isaac Jersey . ALBERT, Alta. -- Andrew Ference remembers what it was like when he arrived in Boston in 2007, before the Bruins run of six straight playoff appearances, when fans werent hockey crazy and players hadnt proven anything. "It was a bunch of guys with no playoff experience -- hadnt been in the playoffs for a number of years," Ference said. After signing a four-year deal with his hometown Edmonton Oilers earlier this month, the veteran defenceman is back in a similar position on a team that hasnt made the playoffs since 2006. Ference hopes he can help orchestrate a similar turnaround. "You realize how easy it is to build on potential and have the tide turn fairly quickly," Ference said. "You look at this team and how close it is to kind of getting over that hump, its exciting. Its really neat to be a part of that, and to see potential turn into reality is a pretty special thing to be a part of." The 34-year-old Ference brings Stanley Cup-winning experience to a young Oilers team that features a core of No. 1 picks Taylor Hall, Ryan Nugent-Hopkins and Nail Yakupov. Ference wont be counted on to be a star, but he has expectations for himself to end the post-season drought. "Of course I come in feeling a huge responsibility, just like I think every guy on the team probably should," he said. "Thats the only way to take the next step forward." Ference grew up in the Sherwood Park area of Edmonton and his parents were season-ticket-holders, so he witnessed first-hand the Oilers glory years, when they won five Cups in seven years. Coming back to "familiar surroundings" helped make his decision, as did playing in another hockey-centric market. Hes at a different stage of his career than he was when he was in Pittsburgh with Mario Lemieux and Jaromir Jagr or in Calgary with Jarome Iginla and Martin Gelinas. Now Ference is considered a leader. Ference knows what it takes from his time with the Bruins but also understands winning begins with management and coaches. "Then it filters down to the team itself," he said. "One of the biggest things we had (in Boston) was a huge sense of accountability where everybody demanded the best out of each other." Ference spoke to coach Dallas Eakins during a two-day interview period before the start of free agency and felt like they saw the game the same way. Once he considered the raw talent the Oilers had, he realized this mix could do more next season and beyond. "From an outsider looking in you can tell that it gets old when people talk about potential and talk about just young guys all the time," Ference said. "Im sure theyre eager to shake off that label of potential. It gets old for players, and you want to be able to take that next step eventually." Womens Magic Jerseys . Third-seeded Murray had the easiest path to victory on New Years Eve, barely breaking a sweat during his 6-0, 6-0 win over 2,129th-ranked Qatari wildcard recipient Mousa Shanan Zayed. Magic Jerseys From China . Andreas Johnson had a goal and two assists while Jacob de la Rose also scored for Sweden (2-0-0). Esa Lindell and Rasmus Ristolainen replied for Finland (1-1-0) Lindell opened the scoring for Finland just 41 seconds into the game, but the hosts quickly regained their composure and tied the score less than four minutes later on Wennbergs first of the game. http://www.cheapmagicjerseyschina.com/dwight-howard-jersey/ . Cuban testified Thursday that he was upset when the companys CEO told him news that would reduce the value of his shares, for which hed paid $7.5 million. But he said he did nothing improper when he sold those shares over the next two days. One of the biggest shake-ups in recent Australian sports broadcasting is just a fortnight away and Optus says it is ready.Ambitious telco Optus has seized the rights to the English Premier League - with one match a weekend screening on SBS - and has spent months fine-tuning its pitch and the technology to deliver it.Now all it needs are the eyeballs.Australians making their decision to sign up after the disruptive acquisition from long-term broadcaster Foxtel ahead of the August 13 opener between Hull City and surprise champions Leicester City.Non-Optus broadband or mobile customers need to switch across or take out a new service to watch the games - whether live or on-demand.Theres coyness from Optus Head of TV and Content Paul Rybicki just how many have joined.Weve had tremendous interest, he told AAP.Optus is relying on research, stating two-thirds of Australian football fans are out of contract for their mobile services.And the two-thirds of Australian households that dont have Foxtel are no longer locked out, according to Rybicki.With another mass of mobile customers coming out of contract in the traditional recontracting period areound September, Optus hopes it is a storm that sends customers their way.Their strategy is to use the English Premier League to grow an entertainment platform, which also includes digital rights to Australian cricket fixtures and FIFA tournaments. Marreese Speights Jersey. This is the jewel in the crown because its exclusive and big and something people are passionate about, Rybicki says.But its not just about the Premier League. Its a bigger entertainment story were telling.Were going to do something special with cricket this summer.More sports and leagues could follow.Rybicki says their big splash on entering the market meant he was seeing three types of email in his inbox more than any other.Theres Can I come and work here or Can I sell you my services and Ive got some rights. Do you want to buy them?, he laughs.You name a sport, Ive got an email.Well look at everything if it makes sense commercially.Weve got a content management system, weve got multiple platforms to deliver it.Optus says long-time investment in their networks means theyll be prepared for the opening weekend.Were spending more than a billion dollars a year over the last decade into the network (and) pretty much every investment is optimising for video. ' ' '