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You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank Cheap Adidas Originals Clearance , and you created a compelling marketing message that showcases your unique selling proposition. Unfortunately, your competitors are reading the same playbook and are implementing the same marketing strategies. The net result is that a potential customer found your web site, but also found the sites of your most savvy competitors. How can you get a marketing edge in this situation?

Distinguishing your business from the competition is essential for growing your customer base. Here are three techniques that will give your business crucial marketing sparkle:

1. Distinguish your web site. Many entrepreneurs get a web site template and content from their parent company and use it as-is, without modifying anything at all. Since all of the representatives get exactly the same site template from the parent company, how are you different from all of the other representatives? There is nothing wrong with either the template or the content Cheap Adidas Originals Outlet , and it is perfectly acceptable to use a cookie-cutter web site for selling to your existing customer base. However, to attract new customers, you must distinguish your business.

2. Provide superior customer service. Your customers might not be ready to buy the first time they visit your web site, but they are likely to have questions or concerns about your products or services. Make time to reply to their questions within 24 hours so that you can showcase your customer service. If you are not paying attention to them when they are potential customers, how much attention will they get once they are actual customers? Note that you must provide excellent post-sale customer service as well - stellar pre-sale service that becomes non-existent after the payment has been processed is a great way to lose the customer you just acquired. Customer retention should be the cornerstone of your business strategy - acquiring a new customer is an order of magnitude more expensive that retaining an existing customer.