News » Knowing what your customers need is vital to knowing

Tough leaders are usually seen as ogres. Their exacting demands and high expectations add to stress levels. And their obsessive compulsive behavior can have a negative effect on results if they don't understand how to control stress to get positive results without serious negative reactions.


The same kind of leadership challenge can be found in the Army. Management at all levels are faced with the decision of "tough leadership" or "easy does it" in preparing troops for combat and on the battlefield.


Good military leaders work hard to balance the encouragment of positive stress with the debilitating negative stress they confront. The best leaders know how to use positive stress to get the most out of their troops. And they know how to tone things down to when negative stress threatens productivity.


The Army is fanatic about training officers and sergeants to take care of the troops. And these well-trained leaders are fanatic about carrying out their responsibilities. The soldiers in their command don't always realize why these leaders are so focused on having everything 100% ready -- personnel Emerson AS Roma Jersey , equipment, and training.


Even the most personable leaders are sometimes accused of managing "by the book" or of being too concerned with their own personal recognition and promotion. But those who make these allegations, miss the point. Just the opposite is true.


As in the corporate arena, these "fanatic" leaders are primarily interested in the welfare of their people. They want to complete the unit's mission with minimum personnel loss. Strict discipline Edin Dzeko AS Roma Jersey , intensive and complete training, and numerous inspections are essential for combat readiness. Corporate leaders face the same type challenges as they strive for efficient and effective productivity.


Failing to enforce regulations, conduct detailed inspections, or practice combat readiness is tantamount to dereliction of duty. The extra effort that goes into intensive training programs creates additional stress in the unit Diego Perotti AS Roma Jersey , but less persistent commanders actually endanger their troops and their mission when they fail to schedule training that teaches troops how to deal with the hazards they will face.


Keep this in mind the next time you are tempted to relax a corporate policy. "Easy does it" might be what your employees want to hear, but you might also be derelict in your responsibilities if you give them what they want.


A little "tough leadership" can give your people and your company the edge needed to compete on today's corporate battlefield.


To get a free article and learn more about controlling the top 10 workplace stressors, send a blank email to 10stressors@

Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers' trigger buttons.

By trigger buttons Daniele De Rossi AS Roma Jersey , we mean anything that the customer would find of peculiar value. It may be the quality of the product, the promptness of the delivery, the added perks in the offer, the after-sales service involved Clement Grenier AS Roma Jersey , or any combination of these factors. There is no doubt that discovering, and complying with, these trigger buttons would greatly increase our number of successful sales.

The problem is that our consumers' behavioral patterns are quite irregular. Predictions on how a client would react in a given situation can never be conclusive, as each individual has his own quirks and idiosyncrasies. One client may prefer post-delivery confirmations Cengiz Under AS Roma Jersey , for example, while another would find it irritating.

This fickleness in consumers' behavioral patterns have been a bane for marketing ever since. Campaigns can never be universally applied without adapting some of their components to conform to the wishes of a particular segment of potential clientele. Market analyses produce many variables that are dependent on the shifting tastes of customers.

But you could find a method to this seeming madness. You could use the unpredictable nature of this vital market component to your advantage. You only have to discover their trigger buttons.

By pushing your prospect's trigger button, you would be able to win him to your side. This would make sales a whole lot easier, and the client's loyalty to your business is almost a given.

Here are some techniques you could use to find those beneficial trigger buttons:

? ESTABLISH A CHANNEL OF COMMUNICATION. Knowing what your customers need is vital to knowing how to please them. You have to encourage them to speak up Bruno Peres AS Roma Jersey , so that you may learn some of the things they expect from you. This way, your business can address to their needs in a more efficient manner. This is easier said than done, but with a proper feedback system, you would be able to garner their thoughts on a frequent basis.

? BE DIRECT IN YOUR DEALINGS. Ask them straight what they want Bogdan Lobont AS Roma Jersey , but to it politely of course. Clients would appreciate your honesty and willingness to please their wishes, however eccentric they may be.

? DO YOUR FOLLOW UPS. Once you have found what they want, do something about it and inform them in writing about the steps you're taking to remedy their concerns. This would make you look more reliable in their eyes, and they would start treating their communication with you as an investment that should be tended until the very end.

? BUILD RELATIONSHIPS. This is essential Blank AS Roma Jersey , more so if you're operating a small business. The advantage of small businesses over their larger competitors is that they can deal with clients in a more personal level. Building relationships and establishing goodwill with your clients would go a long way. They will be able to trust you more, which would eventually lead to brand loyalty and a symbiotic affair that would only bring great things for both parties.

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